John also creates marketing videos that help small, online and offline businesses achieve their marketing and sales goals. His passion for working with video started when he created a sales video for one of his online training courses. The video increased conversions over 300% and has now sold well over $100,000 worth of that training course.
A more complex system, pay per lead affiliate programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.