Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together.
John also creates marketing videos that help small,  online and offline businesses achieve their marketing and sales goals.   His passion for working with video started when he created a sales video  for one of his online training courses.  The video increased conversions over  300% and has now sold well over $100,000 worth of that training  course. 
A more complex system, pay per lead affiliate programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.
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